Today in Patriots History – August 5th, 2002, from Patriots.com:
The Gillette Company and The Kraft Group announced a 15-year agreement that gives Gillette exclusive naming rights to the home stadium and sports complex of the New England Patriots and New England Revolution. Under the agreement, “Gillette Stadium” now replaces “CMGI Field” as the exclusive name of the new stadium.
I actually got a walk-through of the Stadium when it was still “CMGI Field” and have a plastic cup to prove it. It’s going to be worth big bucks someday!